Braze

In terms of usage, we leverage Braze across multiple teams within our organization, including marketing, customer success, and product development. From acquisition campaigns to onboarding sequences to post-purchase communications, Braze plays a central role in our customer lifecycle management strategy. Additionally, we integrate Braze with other tools and systems in our tech stack, such as CRM platforms and data analytics tools, to create a unified ecosystem that drives efficiency and effectiveness in our marketing efforts.

Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards.

If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform.

Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.

Braze is very well suited if you need to create a campaign/strategy that relies on multiple channels - email, MMS, push, etc. Also, its A/B testing setup is very intuitive and easy to check its results.
If you have a junior team on your company you might have a hard time with the tool, since I see that the interface is a bit crowded - the learning curve might be slower that you'd imagine.

Braze is really well suited to a business or company that wants to utilize the canvas flow capability to build out various customer journeys for its users. Also, the simple-to-use interface is great for all levels of marketers and is accessible to anyone with a basic knowledge of CRM systems.

Very well suited to building customer journeys, you can build out things that are very complex quite easily. Also very well suited to personalization - Braze uses liquid, which is fairly easy to learn and can be used in lots of different ways. I would say Braze is less suited for businesses that want very complex reporting right out of the box.

We utilize Braze for both automated and one-off email sends, and that usually works pretty seamlessly. However, if we are mid-way through a canvas send and need to change the rate limit or frequency capping, fairly basic changes you might need to make based on how an email is landing via a user's inbox - you must duplicate and basically restart the canvas from scratch.

I think Braze is fantastic in most ways- if a colleague is looking to manage a wide variety of promotions across lifecycle, holiday, retention and conversion campaigns, Braze is a great tool. It is also very customizable and can fit a wide variety of styles that work with your department or company aesthetic. This isn’t as useful if you are trying to make merchandised articles (like in Shopify, for instance) but it can compliment other applications like Shopify quite well.

Great for apps, not the best for retail, e-tail, fashion.

If you need a platform to manage customer's contact information or a solution to manage campaigns so you can target specific customer groups, I think Braze excels at that. Once you get over the technical hurdles, Braze has a fantastic management suite for sorting out campaigns. The fact you can run A/Bs as well is excellent.

For real-time data ingestion using SDKs, Braze is second to none. It can collect large amounts of data and use these with hardly any processing time. This makes marketing a dream!

Braze is a powerful multi-channel marketing platform. Their team is constantly working on new features and as a Braze customer you have access to their development roadmap. Overall, I would highly recommend Braze to any small and mid-sized companies looking to streamline their customer engagement efforts and deliver personalized and relevant messaging to their customers.

Braze is great for targeted messaging and housing data from various sources.
Not sure when it would be less appropriate unless someone is looking for a very, very basic CRM platform for email marketing perhaps.

Braze is a great tool for producing multi-channel, multi-step user journeys that involve email, push notifications, SMS, in-app messages, content cards, webhooks, audience sync, etc.

Braze is top notch for creating custom paths for customers that keep them engaged throughout their journey with the product or company. The product provides ways to exit the customer when necessary and ways to re-engage after periods of inactivity. Allowing the addition of custom events and attributes provides individualizes the customer journey further.

Braze is a powerhouse for event-based marketing via push, in-app, and email. Braze also has SMS capability.

Braze is incredibly well suited for getting users engaged while enabling them to perform key conversion events to complete their journey within our app. This process is made very simple using the canvas feature in braze, that enables you to send different message types at different times in their journey, and segmenting users in the flow based on their actions in the app.

Braze is less suited when you try to connect external, out of app situations to the app. For example, to update a users preferences, a preference center is available but this one still lacks in customization, and it is not that user friendly to get outside data into braze and get it to seamlessly work within the environment.

Probably great for mobile app (push, IAM) or mobile app plus email. Wouldn't recommend over some other options for just email, just SMS or email + SMS channels only. We've been surprised by some additional fees along the way, too. They were not fully transparent about carrier fees during the sales process so that has been a significant extra cost that we didn't plan for. Be sure to ask about that if they quote you SMS message CPMs.

Braze is the best for any user communications. It is the best CRM tool on the market. From their actual product to their community, there is nothing better. If you need to send out messaging to app users, website users, or any consumer messaging, Braze has the best options and product.

From my experience, Braze focuses more on Business to Consumer rather than Business to Business.

Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.

Many of our app downloaders do not initially turn push notifications on. We used the in-app messaging to nudge our users to sign up for push notifications and helped grow our push subscribers tremendously. The campaign creation process is relatively straightforward and easy to pick up. The Customer journey interface allows me and my team to set up dynamic audiences and personalize journeys quickly with their drag and drop interface. I am able to create a customer journey that includes Push, In-app Messaging, and even email all in one simple to use tool!

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.

The Braze product is honestly best in class when it comes to creating a personalized experience for your users. The area that really sets them apart is the team that comes with it. I've never received the level of direct support from any other company like I have with this team. Having access to customer success managers and access to other marketers within the Braze community has made the difference when building out and scaling my team as well.

Braze is great if you want to nudge users to move through your product milestones that you set for your product and understand their progress. Braze also has a section where you can define what conversion you want to see which is very helpful to see how effective your campaign actually was once launched.

Braze is well suited for those who have a large userbase with people from different countries, speaking different languages and having different purchase behaviors.

If you use an omnichannel marketing approach across digital products and want to reach your users with real-time, personalized messages (email, in-app, push, SMS, webhooks, etc) then Braze is suited for you. If you're just doing straightforward email marketing without much testing or personalization, you can probably find cheaper products that fit your needs.